A new survey shows kiwis heading to the shops are thinking about where their money is going, not just how much pf it they'll have to part with
A new survey shows kiwis heading to the shops are thinking about where their money is going, not just how much pf it they'll have to part with
11 January 2020
The survey of 500 Kiwis by business strategists Accenture, found 40 per cent plan to use their purchasing power to shop only with retailers that reflect their values.
Managing director Glenn Heppell says consumers like to know what their money is supporting.
He says it's not just about the final product but the whole process from sourcing through to packaging and presentation.
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