Power company Meridian's having to take down misleading adverts making environmental claims
Power company Meridian's having to take down misleading adverts making environmental claims
12 October 2020
The Advertising Standards Authority's upheld a complaint by Competitor company Electric Kiwi, over an ad saying consumers should "Switch to Meridian for power that doesn't cost the earth".
It was unanimously ruled to be misleading
The Authority noted Meridian consumers don't receive or support renewable power.
It says there's no connection between the company's renewable generation - and the power customers buy.
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