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19 Apr 2024 4:50
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      Home > News > National > Lower South Island

    Queenstown has its sights set on a world beyond Covid-19

    Queenstown has its sights set on a world beyond Covid-19


    Marketing body Destination Queenstown has launched its Home of Adventure brand - a campaign which aims to encourage domestic visits in spring and summer.

    The 10-week campaign is one of the largest for Queenstown in the domestic market, and will roll out on a range of platforms from TV to billboards.

    However Destination Queenstown chief executive Ann Lockhart says the brand will be rolled out to international markets, meaning her team is optimistic for a post Covid world.

    © 2024 Newstalk ZB, NZCity

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