Quick, easy and affordable... The
Viko V-Box is a great new low-cost digital printing solution.
Since the introduction of digital camera technology in 1998, digital camera sales have skyrocketed on the consumer photo market and now make up an estimated 90 percent of all cameras sold. However, according to Certified Digital Photo Processors, a group of independent photo labs and camera stores, only 13 percent of digital images captured ever end up on paper. By contrast, an estimated 98 percent of film images captured are eventually printed.
Maryanne Dransfield, Photo Marketing Association (PMA) Director of NZ Activities hopes consumers will become more aware of the importance of printing their digital photos.
"Consumers need to be aware that by taking an image and storing it now, it just might not be available in the future for printing. The only guarantee that it will be available in the future is if it is printed now. It's all about print it or lose it," she says.
Nik Gregg, General Manager Viko New Zealand hopes to have found a solution for consumers.
"It's a disturbing trend that digital photos are not reaching the final stages of development. Images are often insufficiently archived on volatile digital media such as CD's and memory cards or on a computer hard drive clogging up space. In some cases computers crash and images are lost. Users today may find their precious photo memories could be gone forever if they don't act now," he says.
In answer to this Viko, who are owned and powered by Fujifilm New Zealand, has launched the V-Box kiosk service into
over 100 locations throughout New Zealand. For as little as 40c per print the new V-Box service delivers Silver Halide digital prints on an overnight service.
An issue facing digital camera users is sub-standard home printer paper and ink.
While some consumers have reached the final stage of printing their digital photos they may not stand the test of time. A study carried out by Wilhelm into home printers showed that some digital photos will last for as short a time as six months. According to Wilheim Imaging Research 2004, a study into 6x4 digital colour prints shows Silver Halide - Fujicolor Crystal Archive Type One Paper as the number one lasting silver halide paper. "We hope that consumers will find the V-Box service cost effective and user friendly.
Most importantly Viko guarantee that their photos will last. We have been in the photo business for 45 years, so this experience combined with the innovation of Fujifilm, I believe makes us New Zealand's experts in the field. "People will no longer risk losing their memories with our new V-Box service," says Gregg.
Click here to find your nearest available V-Box outlet.
Update 14th Nov 2005 - winners announced.Congratulations to the following lucky winners - your Viko digital processing vouchers have been sent out to you!
- Angela from Oamaru
- Peter from Papakura
- Janette from Wainuiomata
- Des from Auckland
How To Enter: --------------------
For your chance to win one of four V-box $50 processing vouchers, all you have to do is answer the following question:
'What is the name of the new digital printing kiosk service offered by Viko at over 100 locations around New Zealand?'
To be in to win simply email info@nzcity.co.nz with your name, address and day time phone number by 3:00pm on the 12 November 2005 with 'Viko competition' in the subject.
Terms and Conditions--------------------
- Prize winners will be determined from a random draw of eligible entries received before 3:00pm on the 12 November 2005.
- Only one entry per household will be accepted.
- Prize cannot be exchanged for cash and is subject to the sponsor's conditions and refund policy (if any)
- The judges decision is final, no correspondence will be entered in to
- Entries remain the property of NZCity Limited and may be used for communication regarding this promotion and related marketing and promotions.
