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12 Dec 2025 11:35
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      Home > News > Business

    Red kiwifruit could become the new go-to, as Zespri plans to lengthen its commercial selling season

    Red kiwifruit could become the new go-to, as Zespri plans to lengthen its commercial selling season


    Another new red variety of the fruit has been approved for commercialisation - to meet global demand.

    Zespri doubled its RubyRed Kiwifruit offering this year, selling more than three million trays across markets including New Zealand, Asia and the US.

    CEO Jason Te Brake says they'll start rollout of the new fruit with domestic growers.

    He says licenses will be granted to growers next year, and it could be on shelves by 2028.

    © 2025 Newstalk ZB, NZCity

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     12 Dec: Swings and roundabouts for the dairy sector - with prices set to weaken
     12 Dec: Dairy farmers are being warned they'll be taking a cut in earnings, due to falling global dairy prices
     11 Dec: Christchurch's Lyttelton Port Board has approved the 800-million-dollar Te Awaparahi Bay Investment Case expansion plan
     11 Dec: Industry group Energy Resources Aotearoa's touting our energy sector's progress towards net-zero
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