Belief women with incontinence shouldn't have to suffer in silence

Otago University research shows 43.5 percent of women aged between 16 and 74 have reported some loss of bladder control.

It found many plan their daily activities around dealing with it.

Co-author Jean Hay-Smith says there are a number of things that can be done when it's identified early in women.

She says if we act quickly with non-surgical approaches, the symptoms may been cured.