News | Entertainment
29 Jun 2025 20:58
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Meghan, Duchess of Sussex has "paused" her lifestyle brand until it is "completely stable"

    The former 'Suits' star launched her first As Ever products in April and the collection - which included jams, teas, and biscuits - sold out in just 45 minutes, and the duchess suggested she needed the time to put a strategy in place to scale up production


    Speaking to Tina Knowles on her 'Confessions of a Female Founder' podcast, she said: "You can say, 'Oh, I made this in my house' ... I'm going, 'I just picked these strawberries, and it's so great! Look, I just put a little bit of sugar and some Meyer lemon', and you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on."

    Meghan compared the launch to a "sneaker drop" and noted that while the "scarcity mentality at the beginning might be a hook for people", she didn't want to annoy shoppers.

    She added: "I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.

    "So for me at the moment, with As Ever, it was great. We planned for a year and then everything sells out in 45 minutes.

    "Yes, amazing - great news. Then what do you do? And then you say 'OK, we planned as best as we could'. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?

    "I'm looking at it saying 'just pause'. That happened. Let's wait until we are completely stable and we have everything we need."

    Tina had spoken to Meghan, 43, about her and daughter Beyonce's Cécred haircare range and the duchess related to the 71-year-old matriarch's comments about the lengthy process of creating a home hair product on a bigger scale.

    Tina said: "It takes a long time with products. You have to test them, and then you gotta, a lot of times, go all the way and start all over again."

    Meghan agreed: "I know, trust me.

    "When you're talking about consumables, even jam, it has the same restriction - not the same, but very similar restrictions and nuance - as when you're looking at FDA."

    Hours after the podcast was released, Meghan - who has Prince Archie, six, and Princess Lilibet, four, with husband Prince Harry - revealed As Ever products would be back on sale later this month.

    She announced on Instagram: "To all who've been wondering and waiting, thank you! Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month...get excited!(sic)"

    © 2025 Bang Showbiz, NZCity

     Other Entertainment News
     29 Jun: Kneecap play Glastonbury set amid terrorism charge as police investigate crowd chants
     28 Jun: Sean 'Diddy' Combs and Harvey Weinstein cases test the limits and legacy of #MeToo movement
     27 Jun: Charlize Theron's daughter was reduced to tears by her mullet
     27 Jun: Demi Lovato is releasing her first cookbook
     27 Jun: Sharon Osbourne believes that Ozzy Osbourne's fans will "carry him" through Black Sabbath's farewell gig
     27 Jun: John Cena called out a fan for filming him without permission
     27 Jun: Tom Brady is reportedly set to attend Jeff Bezos and Lauren Sanchez's lavish Italian wedding
     Top Stories

    RUGBY RUGBY
    All Blacks coach Scott Robertson has revealed why they opted to bring Dalton Papali'i into camp again following the injury to Wallace Sititi More...


    BUSINESS BUSINESS
    Dairy farmers are remaining optimistic, despite some road bumps More...



     Today's News

    Politics:
    A plea to keep Auckland's Takapuna golf course open, from one the country's best known golfers 18:57

    Rugby:
    All Blacks coach Scott Robertson has revealed why they opted to bring Dalton Papali'i into camp again following the injury to Wallace Sititi 18:36

    Netball:
    The Central Pulse have put themselves right into the playoff reckoning in netball's ANZ Premiership with a 59-50 win over leaders the Mainland Tactix in the capital 18:07

    Environment:
    Killer whales are cruising through shallow Auckland waters looking for a tasty treat 18:06

    Rugby:
    All Blacks coach Scott Robertson is keen to see what both Rieko Ioane and Billy Proctor can do in season 2025 17:26

    Law and Order:
    Kneecap play Glastonbury set amid terrorism charge as police investigate crowd chants 17:06

    Rugby:
    All Blacks coach Scott Robertson hopes to channel the lessons of 2024 into his second year at the helm 16:56

    Law and Order:
    The family of missing a 17-year-old missing in Auckland for nearly a week, are desperate for news 16:16

    International:
    Popular and easy winter desserts 15:46

    Environment:
    The clean-up phase has begun in the Upper South Island, following severe flooding and heavy rain 15:36


     News Search






    Power Search


    © 2025 New Zealand City Ltd