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7 Sep 2025 14:56
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  •   Home > News > Entertainment

    Daisy Edgar-Jones feels a "real privilege" to be joining Boucheron

    The 27-year-old British actress has signed on as a global ambassador for the French jeweller, and she was drawn in by the house's mix of "bold creativity with a strong sense of heritage"


    Speaking to WWD, she said: "There's such a beautiful sense of emotion and artistry in everything the maison creates.

    "It's a real privilege to be part of its story - I'm so looking forward to what's ahead."

    The Normal People and Twisters star also had high praise for the brand's leadership.

    She added: "[It's] also inspiring to see two visionary women, [chief ex ecutive officer] Hélène Poulit-Duquesne and [creative director] Claire Choisne, leading the charge."

    Hélène hailed the way Daisy's personality "resonates deeply with the spirit" of the house.

    She said: "[Her] radiant personality, natural elegance and artistic integrity resonate deeply with the spirit [of Boucheron].

    "We see this partnership as a celebration of contemporary self-expression; of a confident, unapologetic freedom that's perfectly aligned with the values that have always inspired us."

    Last year, Daisy revealed she was becoming more confident and "pushing" herself to embrace different styles.

    At the Twisters premiere in London last summer, she wowed in a black-and-brown corset gown by Vivienne Westwood with chunky gold jewellery by Cartier.

    She told Harper's Bazaar UK: "I wish I could tell my younger self, who just wore any old thing in the wardrobe on Zoom, that those pictures would be on the Internet forever.

    "I really love dressing up, I love fashion and playing around with style, and I think I am becoming more and more confident with pushing it but still feeling like myself."

    Daisy worked on the Twisters screening outfit with Dani Michelle, stylist to models Hailey Bieber and Kendall Jenner.

    She said: "I am really enjoying becoming more sure of what I feel good in and what I want to wear - and Dani is so amazing.

    "She really can read my mind and she is so good at understanding what I am feeling or wanting, she just knows in essence what is going to work.

    "So, yeah it was a real collaboration tonight - Dani really wanted this chocolate brown fabric and she thought the colour would be fun to play with and I really wanted the bust to have lots of drapery and be really flowy."

    © 2025 Bang Showbiz, NZCity

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